What's Up at Pixar? Elemental's Opening Weekend and Its Possible Path to Box Office Sucess
On Friday, Pixar released its 27th movie, Elemental. I already wrote that I loved the movie in my review on Monorail News, and if Rotton Tomatoes is to be believed, others did too (the movie currently has a 92% fresh rating from audiences).
So what's the deal? Why did Elemental have the second-worst opening weekend in Pixar history, behind only the origi…
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